I offer a range of public relations consultancy services for commercial and not for profit organisations at every stage of their communications development.
Unlike traditional consultancies or agencies who have a vested interest in making clients dependent on them, seeking long term retention, I aim to develop the capacity of the client to communicate for themselves, thus freeing them of on-going commitments.
Too often organisations and individuals focus on talking about what they are doing or selling – which worked well in the old days of the transactional economy. Today though, in an economy orbiting around relationships, they need to understand that trust, understanding, and shared values have to be part of what they offer – and that the people they want to get close to are seeking genuine authenticity, not shallow promotional hooks.
My consultancy work takes two forms.
First I can help define WHAT has to be said. This means identifying core values, identifying what is unique and special and what defines their personality. From this base I can help shape the imagery, to express this personality.
Second I can help choose and shape messages and advise on HOW the authentic imagery is developed to carry their organisational personality to the people who matter, in a sustainable and honest way.
Previous projects have included facilitating a team away day event for the communications team of a national social care charity, creating a film making competition to address stigma in mental health, developing a suite of materials to assist with the public consultation for an NHS Trust seeking Foundation Trust status and a corporate communications audit for a national professional body.
My input always takes account of the stage of development a client is at with their communications.
Organisations with full time PR support
For those organisations that already have full time communications support I can offer additional specialist experience and knowledge to assist their in-house team or PR consultancy with their work, gearing up their output and capacity by involving other none PR professionals from their staff or volunteer base. Often an outside perspective can identify issues with what an organisation does and says that those involved on the inside cannot see.
I am also be available to offer additional capacity to directly supplement in house capability on specific projects or at times of high work volume.
Organisations with part time PR support
For organisations that rely on part time PR input from staff or volunteers, as is the case with many organisations in the Third Sector, I can offer a service to professionalise their approach and ensure that the PR potential of the organisation is being realised. The service can include the development of systems and training or mentoring of staff and or volunteers.
Douglas Brown PR can also offer direct input on specific projects or on issues such as crisis management.
Organisations new to PR
For organisations currently not undertaking any co-ordinated communication activity, I can help develop a structure and processes commensurate with their size and resources to ensure they gain a voice.
This can include offering consultancy on developing a PR strategy as well as training for their staff and volunteers to deliver it. Direct PR advice and assistance can also be provided if required.
Whatever your communication needs, Douglas Brown PR can help.
Douglas Brown PR
"If I could only give three words of advice, they would be,
'Tell the truth.' If I got three more words, I'd add, 'All the time.' " Randy Pausch